Meza Long Shacket

Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. It's not Latin, though it looks like it, and it actually says nothing, Before & After magazine answered a curious reader, Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.

The placeholder text, beginning with the line Lorem ipsum dolor sit amet, consectetur adipiscing elit, looks like Latin because in its youth, centuries ago, it was Latin.

Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum et Malorum (On the Extremes of Good and Evil), a first-century B.C. text from the Roman philosopher Cicero.

In particular, the garbled words of lorem ipsum bear an unmistakable resemblance to sections 1.10.32–33 of Cicero's work, with the most notable passage excerpted below:

• Offer personalized virtual styling appointments
• Outfit recommendations based on their preferences and body type.
• Provide a unique service allowing customers to personalize
• Customize their clothing purchases

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.